Hartwell Hyaku Imabari bath towel is made from 100% cotton and built on over 100 years of towel-making expertise from Imabari. “Hyaku” means 100, reflecting heritage and the idea of lasting quality. It is designed to stay soft and comfortable even after 100 washes, supporting long-term everyday use. Experience lasting comfort with the Hyaku Imabari towel, designed to stay soft and reliable even after years of use. 

To give you an idea of what the Imabari Certification guarantees: it is a strict quality standard from Imabari, Japan, where towels must pass 12 tests, including the “5-second rule.” A 1 cm² unwashed fabric sample must sink within 5 seconds of touching water. This confirms strong absorbency, durability, colorfastness, and suitability for everyday use, including sensitive skin.

Features 

• According to the manufacturer, it is designed to maintain softness “even after 100 washes”
• Imabari certified craftsmanship
• 100 percent cotton material
• Balanced absorbency for everyday use

Instructions 

Wash with mild detergent and similar colors. Avoid bleach. Air dry or tumble dry on low to help maintain texture. 

Details 

• Material: 100% cotton
• Size: 60x120cm 
• Color Options: white, green, lavender, pink
• Certification: Imabari Towel Industry Association
• Made in Japan